Shopping Cart

For Alex Beloz, a college apprenticeship in Siena, Italy was the beginning of a love affair with wine culture that persists to the current day.

My great-grandfather played minor league baseball in the Pacific Coast League. My grandfather played football for USC, Army and the first pro football team on the West Coast. Me? I crushed it in little league.

I make mental notes about my customers. I apply their stories to my other passion in life, which is writing. Look, it's working! I'm writing about it right now. And you're reading what I'm writing. Look at us go!

After a failed education in Baking and Pastry arts, I was inspired by a more useful kind of fermentation—of grapes. Balthazar, Hemingway, and Jimmy Buffett's "Tin Cup Chalice" all brought me to where I am today.

I have an overdeveloped ability to nickname my family's outfits. Examples? Comfortable Sea Monster, Detective in a Mid-sized City, Custom Cabinets, Janice.

Growing up in small-town Texas, my procurement of wine had beginnings in beer barns and tailgates. I’ve since graduated to much finer product—though you’ll still find me drinking champagne in a solo cup at a football tailgate!

Everyone calls me “Guapo” (handsome).

I'm a cellar worker. I'm the assistant to the assistant of the assistant. I top barrels, rack wines and fill barrels. My favorite part of the job is during harvest, when I prepare yeast for fermentation.

As a baby I crawled backwards first. I learned to rock climb blindfolded while sabering a bottle of Champagne...ok, not together but they did happen.

My Great Grandfather immigrated from China in the 1880’s to the Kingdom of Hawaii and, by virtue of his expertise in multiple martial arts, became the trainer of the bodyguards to King Kalakaua.

I was suspended from preschool.

I’m from Rockford, Illinois, just like Cheap Trick. And I play the violin. The two are not related.

As a descendant of Catholic, Jewish and Muslim grandparents, I embody the American melting pot. I also serve a diverse community as a doula and childbirth educator. Wine and babies pair well!

Some of my favorite things include hiking with my dog Harper, cycling classes, and a glass or two of bubbly on the weekends. Maybe not all at the same time but I wouldn’t be opposed to trying…

I rode my bicycle across the country twice, once from Oregon to New York City and another time from Calgary Canada to the Gulf of Mexico over the rockies.

I like to change lyrics to popular songs and sing them to my Pomeranian, Ginger. Like “Sweet Ginger-Pie” to the tune of Neil Diamond’s “Sweet Caroline,” and “Ginger Gee” based on Grease’s “Sandra Dee.”

My brother worked in a winery and would bring wine home. Sometimes I would steal a bottle to share with my friends. We didn’t like the taste of wine, so we would mix it with soda. I’ve come a long way.

I love my Pitbull Lillian and fine art in the form of tattoos.

I spent part of my childhood running around on my great-grandparent’s vineyard; you could say wine is in my blood!